Understanding your audience is key to creating great website content. With the Strikingly Analytics dashboard, you get an overview of your website’s performance and website traffic statistics so you can adjust and create content to keep up with the changing information needs of your audience.
The Strikingly Analytics dashboard gives you traffic data up to the last 90 days. It breaks down website visitor statistics according to the countries of origin, devices used and where the traffic comes from - e.g. search engines, social media, other websites. In this way, you get a general look at what parts of your digital marketing campaign are effectively attracting traffic into your site.
Adding Google Analytics
As a website owner, however, it’s wise to review detailed web site traffic statistics. Strikingly’s Analytics dashboard is a good way to start but we recommend adding Google Analytics to your website for a more granular view of your site’s performance.